How can blogging benefit your business?
1. Blogging develops your online voice.
When potential clients come to your website, they read about your services or products but what if they want to know more. Who is this person behind the business?
Why should they work with you?
Your words on the page personalize who you are.
Sharing about your company’s vision about the service you provide will get your audience excited, too.
Your posts helps you make the connection with your audience.
2. You stay up to date on your business services and goals.
When you’re writing on a consistent basis, it strips away all the extra verbiage and allows you to hone in on your goals. You can evaluate your services, make sure they’re contemporary and adjust when necessary.
3. Blogging allows you to build trust with your potential clients.
Building trust with a client is essential to your business. There are too many voices screaming for your potential client’s attention.
You need to stand out.
Are you all business? Or do you have quirky sides to your self? Are you the next top marketer and want to share your wisdom with small business owners? Or do you want to sell a super cute teen accessory? By blogging, your new clients or customers can get to know who you are.
4. You get to know your audience.
Blogging allows for comments and is the perfect way to get to know your audience better. What do they want? Are you giving it to them? We all know that you have to provide a service that someone wants.
You can assess the demographics of your audience by their comments and therefore, provide what they want. What post gets the most comments? And why? Did you write a post that made them mad or excited?
5. It’s FREE advertising.
Free is rather hard to come by nowadays so take advantage of it. Blogging about your business is essential in today’s market.
Why wouldn’t you?
How you been contacted by someone who has read your blog and is interested in doing business with you? Please leave a comment.
Image courtesy of Salvatore Vuono / FreeDigitalPhotos.net
All true especially for people like me who are starting a new business!!
Excellent post, Jan! I believe that blog is an excellent way to get noticed and market yourself on the internet. Two of my biggest client have found me through my blog, but before that happened I didn’t really realize that something like that is even possible.
Thank you Meg and Aleksandra. Blogging is so simple but we forget the value of it.
Thanks for stopping by.